Simon Sinek on Intensity vs. Consistency

Date Published: December 6, 2017 Author: Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA)
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In this short video, leadership expert Simon Sinek talks about how an organizational culture supportive of outcomes and built on strong relationships is achieved through consistency, not intensity. Sinek examines that often, we champion “quick wins and flashy paint jobs” that are time-bound and easy to measure, but we fail to invest in the human aspect (consistency). Sinek argues that real investment should be in the habitual practice of building relationships which enables us to build trust and be vulnerable which cultivates an environment where individuals and teams can admit mistakes and work together to achieve solutions, teasing out aspects of reframing ideas of “success” and failure”. This open dialogue and meaningful reflection aspect of Outcome-Oriented Methods, enables individuals and teams to review and adapt goals, objectives, and actions as they relate to achieving the desired protection outcome.


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