CPC Learning Network and LINEA, 31 May 2018 This webinar explored the social norms marketing approach used by the Voices for Change initiative to inspire young people’s attitudinal and behavior change towards women’s role in household decision-making, women’s leadership, and violence against women and girls in Nigeria. The Voices for Change team shared insights around the design of the approach and the monitoring and evaluation system developed to track the audience response to the mass-media communications, changes in attitudes and behaviors throughout the period of implementation, and how the change happened. Design The 5-year pilot program, funded by DFID,... Read more →
